Tuesday, May 31, 2011

The latest fad in weight management tools - iChange

iChange is a weight maintenance tool you can use to track you intake of calories, your output via exercise and your mood/stress levels so that you can ultimately make better choices which should help you grow healthier and lose weight.

It's comparable to a pad of paper and a pen.
The only way you can create an account is if you are invited by a Herbalife trainer. iChange is founded and run by Herbalife, a supplement pyramid scheme business. Think AVON for nutritionists and personal trainers. This is the company description on the iChange site:

Herbalife Ltd. is a global nutrition and direct selling company. Our products: include protein shakes; protein snacks; nutrition, energy and fitness supplements; and skin and hair care products. The company markets and sells its products exclusively through a network of approximately 2.1 million independent distributors who conduct business in 75 countries, and also offers a direct sales business opportunity for full-time or part-time income.

Right now iChange is currently testing in Beta. I had the opportunity to try it, so I decided to follow everything for a week.

It banks on the system that as you increase in levels on the site (everyone starts at Level 1), your weight loss increases. In a span of 5 days, I made it to Level 5, which, according to the chart, means I lost 12 pounds (which of course, didn't happen). You increase levels by aquiring points. In order to acquire points, you have to fill in your weight and body measurements, read articles, peruse the site, join groups, and comment on other people's activity. Not an accurate measure of weight loss. If you make it to Level 10, it means you have lost 80 pounds! Pfft.

The only beneficial thing to iChange is the library of food it has, which is handy if you're a calorie counter. However, this site is no different that eDiet (which I also tried two years ago) and the countless others out there with food libaries for the conscious eater.

iChange is extremely slow and it's journaling function has loads of bugs. It's a giant ad for Herbalife.

And how did I find Herbalife? I met a trainer at a Speed Dating event two weeks ago. We matched... and has he called? No. But he sure has invited me to 'free' information sessions about Herbalife.

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